A former restauranteur, Alice's background is in corporate hospitality, catering and event planning. During her 15 years in the event production industry she has served as the Event Director for the Barclay's Global Investors Grand Prix, the BMC Software Series, the T-Mobile International, The New York City Cycling Championship, the Wachovia Cycling Series and the First Union Cycling Series.

Alice's greatest strength is her logistical and operational skill and experience - including all aspects of event production ranging from City and State permitting, relationship building with State agencies and complete oversight of complex housing arrangements and meal planning (i.e. Atlanta Olympic Games).

Alice has produced events held in major U.S. markets including San Francisco, New York, Philadelphia, Atlanta and Washington, DC.